AI Tool Catalogue
Every tool here has been tested in real business environments. We tell you what it's good for, what it costs, and how we implement it for clients.
Tools we actively use and implement for clients
Anthropic Claude
AI Assistants
OpenAI ChatGPT
AI Assistants
Google Gemini
AI Assistants
Perplexity
AI Assistants'%20transform='translate(0%201)'%3e%3c/path%3e%3cpath%20d='M6.726%2020.16A2.528%202.528%200%20009.152%2022h1.566c1.37%200%202.49-1.1%202.525-2.48l.17-6.69-.357%201.228a2.528%202.528%200%2001-2.423%201.83h-4.32l-1.54-.842-1.667.843h.497c1.124%200%202.113.75%202.426%201.84l.697%202.432z'%20fill='url(%23lobe-icons-copilot-fill-1)'%20transform='translate(0%201)'%3e%3c/path%3e%3cpath%20d='M15%200H6.252c-2.5%200-4%203.331-5%206.662-1.184%203.947-2.734%209.225%201.75%209.225H6.78c1.13%200%202.12-.753%202.43-1.847.657-2.317%201.809-6.359%202.713-9.436.46-1.563.842-2.906%201.43-3.742A1.97%201.97%200%200115%200'%20fill='url(%23lobe-icons-copilot-fill-2)'%20transform='translate(0%201)'%3e%3c/path%3e%3cpath%20d='M15%200H6.252c-2.5%200-4%203.331-5%206.662-1.184%203.947-2.734%209.225%201.75%209.225H6.78c1.13%200%202.12-.753%202.43-1.847.657-2.317%201.809-6.359%202.713-9.436.46-1.563.842-2.906%201.43-3.742A1.97%201.97%200%200115%200'%20fill='url(%23lobe-icons-copilot-fill-3)'%20transform='translate(0%201)'%3e%3c/path%3e%3cpath%20d='M9%2022h8.749c2.5%200%204-3.332%205-6.663%201.184-3.948%202.734-9.227-1.75-9.227H17.22c-1.129%200-2.12.754-2.43%201.848a1149.2%201149.2%200%2001-2.713%209.437c-.46%201.564-.842%202.907-1.43%203.743A1.97%201.97%200%20019%2022'%20fill='url(%23lobe-icons-copilot-fill-4)'%20transform='translate(0%201)'%3e%3c/path%3e%3cpath%20d='M9%2022h8.749c2.5%200%204-3.332%205-6.663%201.184-3.948%202.734-9.227-1.75-9.227H17.22c-1.129%200-2.12.754-2.43%201.848a1149.2%201149.2%200%2001-2.713%209.437c-.46%201.564-.842%202.907-1.43%203.743A1.97%201.97%200%20019%2022'%20fill='url(%23lobe-icons-copilot-fill-5)'%20transform='translate(0%201)'%3e%3c/path%3e%3cdefs%3e%3cradialGradient%20cx='85.44%25'%20cy='100.653%25'%20fx='85.44%25'%20fy='100.653%25'%20gradientTransform='scale(-.8553%20-1)%20rotate(50.927%202.041%20-1.946)'%20id='lobe-icons-copilot-fill-0'%20r='105.116%25'%3e%3cstop%20offset='9.6%25'%20stop-color='%2300AEFF'%3e%3c/stop%3e%3cstop%20offset='77.3%25'%20stop-color='%232253CE'%3e%3c/stop%3e%3cstop%20offset='100%25'%20stop-color='%230736C4'%3e%3c/stop%3e%3c/radialGradient%3e%3cradialGradient%20cx='18.143%25'%20cy='32.928%25'%20fx='18.143%25'%20fy='32.928%25'%20gradientTransform='scale(.8897%201)%20rotate(52.069%20.193%20.352)'%20id='lobe-icons-copilot-fill-1'%20r='95.612%25'%3e%3cstop%20offset='0%25'%20stop-color='%23FFB657'%3e%3c/stop%3e%3cstop%20offset='63.4%25'%20stop-color='%23FF5F3D'%3e%3c/stop%3e%3cstop%20offset='92.3%25'%20stop-color='%23C02B3C'%3e%3c/stop%3e%3c/radialGradient%3e%3cradialGradient%20cx='82.987%25'%20cy='-9.792%25'%20fx='82.987%25'%20fy='-9.792%25'%20gradientTransform='scale(-1%20-.9441)%20rotate(-70.872%20.142%201.17)'%20id='lobe-icons-copilot-fill-4'%20r='140.622%25'%3e%3cstop%20offset='6.6%25'%20stop-color='%238C48FF'%3e%3c/stop%3e%3cstop%20offset='50%25'%20stop-color='%23F2598A'%3e%3c/stop%3e%3cstop%20offset='89.6%25'%20stop-color='%23FFB152'%3e%3c/stop%3e%3c/radialGradient%3e%3clinearGradient%20id='lobe-icons-copilot-fill-2'%20x1='39.465%25'%20x2='46.884%25'%20y1='12.117%25'%20y2='103.774%25'%3e%3cstop%20offset='15.6%25'%20stop-color='%230D91E1'%3e%3c/stop%3e%3cstop%20offset='48.7%25'%20stop-color='%2352B471'%3e%3c/stop%3e%3cstop%20offset='65.2%25'%20stop-color='%2398BD42'%3e%3c/stop%3e%3cstop%20offset='93.7%25'%20stop-color='%23FFC800'%3e%3c/stop%3e%3c/linearGradient%3e%3clinearGradient%20id='lobe-icons-copilot-fill-3'%20x1='45.949%25'%20x2='50%25'%20y1='0%25'%20y2='100%25'%3e%3cstop%20offset='0%25'%20stop-color='%233DCBFF'%3e%3c/stop%3e%3cstop%20offset='24.7%25'%20stop-color='%230588F7'%20stop-opacity='0'%3e%3c/stop%3e%3c/linearGradient%3e%3clinearGradient%20id='lobe-icons-copilot-fill-5'%20x1='83.507%25'%20x2='83.453%25'%20y1='-6.106%25'%20y2='21.131%25'%3e%3cstop%20offset='5.8%25'%20stop-color='%23F8ADFA'%3e%3c/stop%3e%3cstop%20offset='70.8%25'%20stop-color='%23A86EDD'%20stop-opacity='0'%3e%3c/stop%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e)
Microsoft Copilot
Microsoft Cloud
Microsoft Azure
Microsoft Cloud
Microsoft Fabric
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Microsoft SharePoint
Microsoft Cloud
Microsoft Foundry
Microsoft Cloud
n8n
Automation
Zapier
Automation
Microsoft Power Automate
Automation
GitHub
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Cloudflare
Developer Tools
ElevenLabs
Voice & AudioQuick comparisons
Not sure which tool to pick? Here's how the main options stack up for Australian businesses.
AI Assistants: ChatGPT vs Copilot vs Claude
| Feature | ChatGPT (OpenAI) | Microsoft Copilot | Claude (Anthropic) |
|---|---|---|---|
| Best for | Content, research, coding | Microsoft 365 productivity | Writing, analysis, long docs |
| Connects to your M365 data | No | Yes - emails, docs, calendar | No (via API integrations) |
| Free tier | Yes (limited) | Yes (via Bing) | Yes (limited) |
| Paid pricing (2026) | ~AUD $30/mo | Included in M365 or ~AUD $65/mo add-on | ~AUD $30/mo |
| Data privacy (paid) | Opt-out of training available | Strong - AU data residency | Strong - no training on data |
| Best use case for SMBs | Marketing, proposals, research | Email, meetings, Excel, Word | Reports, analysis, strategy docs |
| StartAi recommendation | Good general tool | Best for M365 users | Our preferred assistant |
Automation Platforms: n8n vs Zapier vs Make
| Feature | n8n | Zapier | Make (Integromat) |
|---|---|---|---|
| Best for | Complex AI workflows, privacy | Simple automations, ease of use | Visual complex workflows |
| Self-hosted option | Yes - free | No | No |
| Australian data residency | Yes (if self-hosted) | No (US servers) | EU servers |
| AI agent support | Native AI nodes | Via Zapier Central | Via HTTP modules |
| Free tier | Yes (self-hosted) | 100 tasks/month | 1,000 ops/month |
| Pricing model | Flat monthly fee | Per task (scales fast) | Per operation |
| Learning curve | Moderate-high | Low | Moderate |
| StartAi recommendation | Our primary tool | Simple use cases | Specific scenarios |
Want the full breakdown? Read our n8n vs Zapier deep-dive or ask us what we'd recommend for your setup.
Anthropic Claude
Our preferred AI assistant. Nuanced, safe, brilliant at writing, analysis, and reasoning.
OpenAI ChatGPT
The most widely used AI assistant. Versatile with a huge plugin and API ecosystem.
Google Gemini
Google's AI integrated into Workspace. Strong for research, multimodal tasks, and long documents.
Perplexity
AI-powered answer engine with cited sources. Great for research and fact-checking.
Microsoft Copilot
AI inside Microsoft 365: Word, Excel, Outlook, Teams. Essential if you're in the Microsoft ecosystem.
Microsoft Azure
Enterprise cloud platform for hosting AI workloads, data, and custom applications securely.
Microsoft Fabric
Unified analytics platform combining data engineering, warehousing, and BI for AI-ready data.
Microsoft SharePoint
Document management and intranet platform, the backbone for Copilot's knowledge in M365.
Microsoft Foundry
Azure's end-to-end platform for building, deploying, and managing custom AI agents and models at enterprise scale.
n8n
Open-source automation platform with full control, self-hosting, and powerful AI workflow nodes.
Zapier
The most popular no-code automation tool. 6,000+ integrations and an easy step-by-step builder for simple workflows.
Microsoft Power Automate
Microsoft's automation platform built into M365. Best for businesses already on Teams, SharePoint, and Outlook.
GitHub
Version control and CI/CD platform. Powers automated deployments, code review workflows, and AI-assisted development with Copilot.
Cloudflare
Global edge network powering DNS, DDoS protection, and Workers. Hosts AI inference and serverless apps close to users worldwide.
ElevenLabs
Industry-leading AI voice generation and cloning. Perfect for IVR, narration, and voice agents.
Can't find the right tool?
We're always testing new ones. Tell us what you're trying to solve and we'll point you in the right direction. No sales pitch.